How many times in your life have you helped your grandmother, grandfather, or your parents with setting up their phone or booking a doctor’s appointment?
For us, those are banal things; for them, an impossible battle accompanied by feelings of helplessness. Now imagine a senior having to navigate their way through the labyrinth of medical and social services and find a solution when they fall ill or get injured. In these moments of crisis, seniors turn to Sue Ryder – parents and their children, both generations often of older age.